After Elon Musk warned that “advertisers who post ads that are ugly, shrill, strident or overstate claims about their product will be barred from advertising” on
Many The Verge’s Tom Warrenbut it doesn’t appear for everyone on the platform. The arm seems limited to verified users, or those with a paid subscription to X Premium. Reactions, unsurprisingly, have been less than positive. “I’ve never promoted a post and HATE this screen takeover,” said Sheel Mohnotwhile Jesse Middleton it resembled a Halloween prank. “I wish I could explain how jarring this hand and animation was in the @X app. It was truly shocking, almost like a Halloween gag, but I’m pretty sure it was real.”
Using the paid promote feature extends the reach of an Posts that have been promoted look like other posts on
